Introduction
Creative Marketer | Brand Storyteller | Data-Driven Strategist
- About Me
Hi, I’m Aimee, a creative, strategy-driven marketer with a passion for storytelling, branding, and making an impact. With a background in both Marketing (MSc) and English (BA Hons), I bring the perfect mix of analytical thinking and creative flair to every campaign.
I thrive on turning ideas into action, whether it’s designing eye-catching social media graphics, crafting compelling newsletters, or diving into data-driven marketing strategies to optimize engagement. From working on public health campaigns at IPH to executing retail promotions at WOYW (shoutout to the 3-for-2 Christmas campaign!), I’ve developed a keen eye for what works in digital spaces.
🔥 What I Bring to the Table:
Described Briefly My Professional Background Skills
- Marketing Strategy & Digital Expertise – From SEO optimization to email marketing in Mailchimp, I know how to get content seen and engaged with.
- Creative Content & Design - Love a good Canva project? Me too! I create scroll-stopping social media graphics that align with brand aesthetics.
- Communication & Collaboration - Whether working with design, IT, or policy teams, I ensure messaging is clear, engaging, and on-brand.
- Analytics & Problem Solving - I use data insights to refine marketing strategies and boost campaign performance.
Beyond marketing, I’m a big believer in continuous learning and staying ahead of industry trends (which is why I nailed a Distinction in my MSc Marketing). I’m always excited to take on new challenges, collaborate with great teams, and bring fresh ideas to the table.
If you’re looking for someone who combines strategy, creativity, and a love for marketing, let’s chat! 🚀
Relevant Skills
Here's how I can help !
I break down complexd user experiences problems create integrity focused to solutions that connect billions of business people.
Microsoft Office Suite
Proficient in Word, Excel, PowerPoint, and Teams, applied to create professional reports, presentations, and data analysis for campaigns at IPH and WOYW. Used Teams to collaborate effectively with colleagues across departments.
Canva
Experienced in designing visually engaging social media graphics for campaigns, including IPH’s How We Age initiative and WOYW’s promotional videos, aligning visuals with brand guidelines.
Mailchimp
Proficient in creating and managing newsletters for IPH, optimising email campaigns through Mailchimp’s analytics to achieve increased audience engagement.
Proofreading and SEO Optimisation
Ensures accuracy and alignment in all digital content, including newsletters, blogs, and promotional materials, while implementing SEO best practices to improve visibility and engagement.
Content Management Systems (CMS):
Familiar with WordPress for creating and managing content, including basic HTML for customisations and formatting.
Problem Solving
Identified and resolved campaign challenges at WOYW by using analytics to refine social media content strategies, resulting in measurable improvements in engagement.
Teamwork
Successfully collaborated with communication, design, IT, and policy teams at IPH to develop content such as blogs and promotional materials, ensuring alignment with public health initiatives. Worked closely with retail teams at WOYW to execute promotional campaigns, such as the 3-for-2 Christmas campaign.
Communication
Strong verbal and written communication skills, demonstrated through drafting engaging newsletters, creating promotional content, and collaborating with colleagues across teams.
Working Independently
Successfully managed tasks such as social media scheduling, content creation, and video production independently, while adhering to deadlines.
Writing/Editing Copy
Skilled in crafting compelling content for blogs, newsletters, and social media platforms at IPH, and product descriptions and promotional materials at WOYW.
Multi-tasking
Effectively managed multiple projects, such as creating digital content, monitoring engagement metrics, and organising live event coverage simultaneously, while maintaining attention to detail.
Leadership
Demonstrates leadership qualities through initiatives such as coordinating live social media coverage for IPH’s webinars and events, ensuring seamless execution and timely content delivery.
My Education
Academic Excellence & Marketing Mastery
Unleash The Message 🚀
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